“When it comes to taking good photos, lighting is everything,” says Jordan Hughes, an industry photographer and Instagrammer at @HighProofPreacher. “If you have good lighting, it doesn’t matter if you’re shooting on your smartphone or a fancy camera.”
Natural light is ideal—by a window during the daytime is the sweet spot—but cocktail bars are notoriously devoid of daylight. For dim lighting, Hughes keeps a small hand-held LED light ($30). It’s relatively unobtrusive to patrons and small enough to fit in a coat pocket.
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As with many things in life, if you want to get a glimpse into what makes for a truly unique cocktail, you're better off asking someone who makes cocktails for a living. They've put their 10,000 hours in to get good at their craft, and all you have to do to reap the benefits is hear them out. In the interest of discovering what kinds of drinks are on the cutting edge, we reached out to Jordan Hughes, cocktail and spirits author and content creator behind @highproofpreacher…