Press Highlights
Forbes
The New Guard of Spirits Marketers are on Instagram
“For years, Jordan Hughes, behind High Proof Preacher, was a preacher. But Instagram opened the door for Hughes to become one of the most regarded cocktail photographers in the industry… Hughes [also] works with brands on social strategy and management. He’s on a photography retainer with beverage companies and restaurant groups. His photography has taken him to Belize, Scotland, Mexico and beyond. On the side, he pens pieces and creates recipes for VinePair, Chilled Magazine, thirsty…”
AskMen
Inspirational Men To Follow On Instagram Right Now
“The former preacher-turned-content creator currently finds joy in educating himself, as well as his IG audience on craft spirits and cocktails. The cultures. The production methods. The traditions. He’s all about sharing the experience just as much as the backstory, which any spirits lover can admire…”
Liquor.com
This Is How You Up Your Cocktail Game On Instagram
“When it comes to taking good photos, lighting is everything,” says Jordan Hughes, an industry photographer and Instagrammer at @HighProofPreacher. “If you have good lighting, it doesn’t matter if you’re shooting on your smartphone or a fancy camera.”
Mover and Shaker Co.
Prep-Talk With High-Proof Preacher
“I’ve always had a pretty major creative bent. I didn’t enjoy playing sports much growing up and always preferred music & art. I got hooked on photography when I got a cheap DSLR as a teenager, but it was nothing more than a hobby until I started this HPP thing. I started pursuing more graphic / web design & thought that would be my career direction eventually. As HPP grew, I found that I was better at and enjoyed photography a lot more than design (and luckily in my case, it paid better too!)
VinePair
Drinkstagrammers Are Transforming Cocktail Culture Without Stepping Behind The Bar
“One of the ways the Instagram community is taking the mystery from behind the bar is by making cocktails more accessible, according to Jordan Hughes, a former preacher who runs the cocktail account High-Proof Preacher. He recently decided to move into creating content for liquor companies and others full time. “Most people think of making cocktails as a ‘fancy thing,’ but it’s really just a hospitality thing,” Hughes says. He has no professional bartending experience, but his Instagram account has given him access to an entirely new side of the beverage world.”
Media features
Don’t Knock the Parmesan Espresso Martini Until You Try it – Featured Interview (April 2023)
Cocktails & Spirits Podcast – Special guest interview, click here to listen (January 2023)
Scrunch Podcast – Special guest and interview on “The Scrunch Creator Economy Show” (December 2022)
Porch.com - Featured expert in “Building & Stocking a Bar at Home: 101 with the Experts” (December 2022)
Modern Bar Cart - Podcast guest on “Episode 248 - Getting Twisted with Jordan Hughes” (October 2022)
Liquor.com - Featured author in “20 New Cocktail Books to Read in Fall and Winter 2022” (August 2022)
The Cocktail Service - Featured Photographer in “The Best Drink Photographers for Drinks Brands” (February 2022)
Brides – Featured mixologist in “Mixologists Reveal The Best Wedding Cocktails for 2022” (January 2022)
Uproxx – Featured expert in “Whiskey Writers, Experts and Influencers Name Their Favorite Bottles Of 2021.” (December 2021)
Chilled Magazine – Featured in Volume 14, Issue 3 (digital & print) “Bar-Influencers Behind a New Stick.” (July 2021)
VinePair – Interview featured in “How IKEA’s $3 FRASERA Cocktail Glass Conquered Instagram.” (June 2021)
Plate Magazine – Featured photographer in print & digital article “Food Stylists & Photographers Share Their Tips for Taking the Perfect Photo.” (January 2021)
The Kitchn – Featured expert and contributor for Apartment Therapy’s Kitchn Essentials: Bar Addition (November 2020)
VinePair.com – Featured in “15 Cocktail Influencers You Should Be Following on Instagram” (August 2020)
Liquor.com – Interview featured in “The Ten Best Ice Cube Trays of 2020” (July 2020)
Whiskey Advocate – Interview featured in “How To Make Crystal-Clear Ice At Home” (May 2020)
Forbes – Featured in “The New Guard Of Spirits Marketers Are On Instagram” (March 2020)
Liquor.com – Interview featured in “This Is How You Up Your Cocktail Game on Instagram” (June 2019)
VinePair – Interview featured in “How Do You Stock the Ultimate Home Bar? Ask Instagram’s Best Bartenders” (February 2019)
Saveur – Awarded “Best Drinks Instagram” by Saveur Blog Awards, “Best Drinks Instagram” Reader’s Choice & Editor’s Choice (September 2019)
Mover & Shaker Co. – Featured in “Prep Talk With High-Proof Preacher” (July 2019)
AskMen – Featured in “Inspirational Men To Follow On Instagram Right Now” (August 2018)
Thirsty Magazine – Featured in “Guide To Drinking In Portland’s Eastside Industrial District With @highproofpreacher” (June 2018)
Prestige Decanters – Featured in “13 Cocktail Instagram Accounts You Should Already Be Following” (March 2018)
VinePair – Featured in “Drinkstagrammers Are Transforming Cocktail Culture Without Stepping Behind The Bar” (October 2017)
Cocktail Recipe Features
Epicurious – “Rum Club Daiquiri” from Jordan’s cocktail book Twist (January 2023)
Epicurious – “Modern Medicine” from Jordan’s cocktail book Twist (January 2023)
VinePair.com – Jordan contributes cocktail recipes to this publication on a regular basis. See more here.
Four Roses Bourbon – “Late Summer Sour” (September 2020)
The Bourbon Review – “Don’t Let Specialty Tools Spook You: Hot Tips for Upgrading Classic Cocktails” (October 2019)
Liquor.com – “Whiskey Cocktail For Fall,” Banana Sazerac cocktail (September 2019)
Liquor.com – “5 Spicy Cocktails to Try Now,” This Is Not A Drill cocktail (March 2019)
Bonfort’s Wine & Spirits Journal – “Fortified Wine Cocktails To Strengthen Your Resolve This Winter,” Smoke in Midwinter cocktails (March 2019)
Bond Official – “Celebrate National Margarita Day By Making One Of These Innovative Takes On The Classic” (February 2019)
Drizly – “5 Noteworthy Prosecco Drink Recipes,” Bubbles Until Thursday cocktail (February 2019)
Liquor.com – “5 Cocktails that Make the Most of Aged Rum”, Faster Than The Master cocktail (March 2018)
TV Appearances
Tonight With Cassidy on KGW News – “Make a Valentine’s Day Cocktail at Home” (February 2019)
Tonight With Cassidy on KGW News – “Make a Pumpkin Pie Cocktail this Fall” (October 2018)
